Let me begin by saying there are a multitude of things in this world that I don't understand. For example, Meghan Trainor having a hit album, people vacationing in Siberia, Congress still being a thing, that shit baffles me. I mean these old white guys don't do a damn thing and we keep sending a lot of the same assholes back to Washington, it's insane! Anyhow, I have no clue as to why a lot of things happen and probably never will but one area where I'm doing my best to understand that which I currently do not is within the automotive community. I know choosing a car is a deeply personal process, one dictated by design preferences and budget but I still struggle to see how certain cars attract any buyers. So I am setting out on a mission to learn about some of these models and hopefully get an idea of what it is that would make a person exchange currency for a vehicle that in my eyes has no place on the road. First up in this series I'm calling "Why Would You Drive That?", the 2015 Lexus RC F.
The first thing I wanted to find out was what the F in RC F stands for. Lexus would like you to think it stands for Fast, maybe Formula, maybe even Fun. Though I could not find any concrete evidence suggesting otherwise, I think it's safe to say that the F does not in fact stand for Fugly as I had previously assumed. This bummed me out because I thought Lexus was owning up to their design language and having a sense of humor about the fact that their current fascia looks like a a mashup of Predator and a Real Housewives cast member. Turns out that's not the case, Lexus doesn't have a sense of humor, they're super serious, just check out their website. Lexus is Toyota after sophomore year of college, they've got a new look, they know everything and they're just so damn interesting, just like the people who drive them.
So if it's not the style that lures people into driving a Lexus RC F it has to be the price right? I mean there are plenty of examples throughout history where people have chosen the less attractive option because it was fiscally responsible. How else could you explain the existence of beach communities in the Gulf Coast or Hugh Hefner's marriages? Humans have learned to tolerate a certain level of unattractiveness if it suits their financial needs, even when it comes to their vehicles. The thing is that the RC F isn't a bargain, not by a long shot.
The RC F starts at $62,400 and that'd be a fine asking price if it was a BMW M4. Sadly the RC F is not a BMW M4, no matter how much Lexus wants it to be. They can price it just below the competition, they can tout how it's faster around the track than the competition, they can brag about the manual transmission is superior to, oh wait that's right, no manual available. Well at least the RC F has a gorgeous and unique interior that makes the asking price more reasonable.
Pretty nice interior right? It's not really my thing but overall it appears to be a decent place to hang out while you leave the competition in the dust with your 467hp rocket. Except that the above picture isn't the RC F interior, it's the RC F-Sport interior. The RC F is below, why don't you play a game of spot the differences and see if you think that those, plus the 5.0L V8 justify a roughly $13k price bump. If the RC F can't make a compelling case against it's own sibling, then how can it be expected to do so with the rest of the market?
I really don't see how the RC F is a thing, probably because I haven't been impressed with a Lexus in over a decade. Many on this site often picked on Lexus for being clueless and not understanding their customer base, which to be fair is a symptom plaguing many companies these days. Their original customer base is aging and they're not sure how to attract a new buyers in an authentic way so they go with the tried and true, "make it sexy" strategy. The problem is that for the most part I think young people (18-40 demographic) are more adept at calling bullshit than ever and Lexus is a major offender in the B.S. department. Couple that with the fact that people have easy access to more information than in the history of humanity and you should have a well educated general public when it comes to new car purchases.
Unfortunately not everyone realizes that the all the information in the world is literally at their fingertips and so what do they do in their supreme ignorance? They drive a Lexus RC F. Honestly if you're not willing to plunk down the extra $2k for an M4 then you probably shouldn't be shopping in the segment to begin with but you so desperately crave that air of sophistication that comes with driving a luxury sport coupe. If only you could get over yourself and realize that there is nothing cool about driving a Lexus and there never will be.
Wanna be cool? Get a 2015 Ford Mustang GT. The two cars have a whole lot more in common than you would think and the hardtop 'Stang tops out at $46,710 with an automatic transmission and every possible option. It weighs less, costs less, looks infinitely better and it's made in America, the birthplace of cool.
*If any of the 14 RC F owners in the world read this, please do not take any of my words personally, this piece is meant to be entertaining, not slanderous and mean. I understand that Lexus has its fanboys whose taste for gussied up Toyotas has been lovingly passed down from generation to generation. I would love to hear what it was that made you go out and get this vehicle. The same applies to those of you with an RC F-Sport and now that I think of it, any Lexus made after 2006.
Andrew Maness writes about cars because he has one and also has a computer. He's been known to drunkenly Tweet as @thisnicelife and upload photos to @theroadlessdriven. He also has a YouTube Channel and thinks talking about himself in the 3rd person is really weird but knows it's necessary if he wants to be taken seriously as an automotive journalist.