marketers! I kept seeing this headline that made is sound like Sylvester Stallone had died. But the article was really about him being “gone” from the Expendables. And then! And then, it turns out that it is a gimmick to sell some questionable muscle building, fat burning pill!

This is one version I saw on FB.

Click on that and then you are taken to a tmz.com page that starts off as a news piece and then takes a turn into product placement, and then into full on sales page.

I’m putting screen shots here just for spite. I don’t want to link to it.

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