... I like it ... uuggh, why do I like it?!

It’s one of the cleanest designs of the current BMW lineup, especially for an M car. The face is not hacked up to bits with creases and scoops - just a nice cadence of 3 intakes below and 2 kidneys above. The headlights aren’t being sucked into the kidneys. The sides are straightforward, with a few horizontal features that are easy for the eye to follow.