“I feel that life is measured in achievement, not in years alone.”
“I feel that life is measured in achievement, not in years alone.”
Illustration for article titled Yes, You Should Buy a Car on Black Friday

Tom McParland, if that is his real name, told Americans they shouldn't spend their most quintessential of holidays, Black Friday, at a dealership. Tom McParland is wrong. American auto buyers should go to a dealership, specifically a Buick dealership, because when and where else can you find 20% off a brand new car?

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Modern car enthusiasts, especially modern American car enthusiasts, are all about numbers. Sub-three-second 0-60 times, 707 horsepower engines, under 2500 lbs curb weights; but none of these numbers is as bonkers as 20% off a car that's not a Mitsubishi, Suzuki, or other dead-brand-walking.

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Just consider the following:

Illustration for article titled Yes, You Should Buy a Car on Black Friday
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Sweet George Washington on a cracker almost $6000 off a brand new Buick Regal! It's the base Regal, but who cares? A base Regal will easily top a Malibu with a few options, even on Black Friday. Let's walk to the other side of the dealership and see what deals Americans can find on gold bowties this weekend.

Illustration for article titled Yes, You Should Buy a Car on Black Friday
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$1000 off. A paltry $1000 off. Only offering $1000 off, less than 5% of the base Malibu's $23,290 MSRP, is an insult to the holiday. A mere $1462 will bump you not just to a new trim level, but to an entirely more upmarket brand!

So if you're looking for a great somewhat-German FWD/AWD cruiser, walk on over to a Buick Dealer and see what's on the lot. You may just find something you like for 20% off. Because 20% off.

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